Image credits: loftinsoho.com
This season H&M have been noticeably focused on tailoring, looking back to traditional styles with refined cuts, details and finish, but also thinking ahead with innovative shapes and proportions. The evolution of materials with new blends, surfaces and coatings is an important source of inspiration, as well as the contrasting soft and vibrant colour palette. The result is an inspiring collection with endless possibilities for personal expression and style.
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